Maritz Global Events Blog

Knowing Your Audience is the Only Antidote to Digital Event Fatigue

By: Tim Simpson on 10/7/21 17:29

Earlier this year we ran a survey asking event strategists to rate their and their audience’s digital fatigue. The response was overwhelming … both were feeling quite high levels.

OUCH! The Status Quo Hurts: Injure-Proof Your Events Portfolio Now!

By: Tim Simpson on 5/27/21 9:56

It’s everyone’s favorite question right now — “What are your other clients doing?” and I know you really want me to give you the answer. But the truth is, they're all asking the ...

Design Thinking Supports Large-Scale Global Hybrid Event

By: Maritz Global Events on 4/14/21 12:17

With the sudden lockdown of the world due to Covid-19 in 2020, we needed to quickly develop a new plan for the upcoming International Congress and Convention Association (ICCA) ...

A Lens Into the Attracting & Announcing Phases of the Guest Journey

By: Maritz Global Events on 3/11/21 13:03

As we prepare for the road back to face-to-face events, we took a deep dive into each of the 8 Phases of the Guest Experience™ to provide you with some thought starters on our ...

How Planwell Meetwell® Can Aid Event Designers in a Post-COVID World

By: Maritz Global Events on 10/20/20 14:26

There’s no denying the Covid-19 pandemic has changed people and events. The pause of face-to-face has created a void in human connection, and as social creatures, we crave ...

COVID-19's Impact and a Look Ahead

By: David Peckinpaugh on 4/16/20 13:37

Our industry and our world have been upended.Years from now when we look back at this time, we will not only remember the negative impact of business and personal interruptions, ...