Maritz Global Events Blog

Knowing Your Audience is the Only Antidote to Digital Event Fatigue

Earlier this year we ran a survey asking event strategists to rate their and their audience’s digital fatigue. The response was overwhelming … both were feeling quite high ...
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Events UnPaused - A Maritz Global Events Podcast

What’s NEXT, you ask? As we look at events in a post-pandemic world, we still see a fair amount of uncertainty, but we also see opportunity and exciting change on the horizon. ...
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OUCH! The Status Quo Hurts: Injure-Proof Your Events Portfolio Now!

It’s everyone’s favorite question right now — “What are your other clients doing?” and I know you really want me to give you the answer. But the truth is, they're all asking ...
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Design Thinking Supports Large-Scale Global Hybrid Event

With the sudden lockdown of the world due to Covid-19 in 2020, we needed to quickly develop a new plan for the upcoming International Congress and Convention Association (ICCA) ...
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Extending: The Final Phase of the 8 Phases of the Guest Experience

The last phase of our guest journey, the Extending phase, focuses on the importance of keeping your event top of mind well after the event dates and into the remainder of the ...
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Entering, Engaging & Exiting: The 8 Phases of the Guest Experience

In this next video in our Planwell Meetwell® series, we'll take a look at phases 5, 6 and 7 of the guest journey — Entering, Engaging and Exiting. 
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