Maritz Global Events Blog

Design Thinking Supports Large-Scale Global Hybrid Event

By: Maritz Global Events on 04/14/21 12:17

With the sudden lockdown of the world due to Covid-19 in 2020, we needed to quickly develop a new plan for the upcoming International Congress and Convention Association (ICCA) ...

Extending: The Final Phase of the 8 Phases of the Guest Experience

By: Maritz Global Events on 04/02/21 11:04

The last phase of our guest journey, the Extending phase, focuses on the importance of keeping your event top of mind well after the event dates and into the remainder of the ...

Entering, Engaging & Exiting: The 8 Phases of the Guest Experience

By: Maritz Global Events on 03/26/21 9:45

In this next video in our Planwell Meetwell® series, we'll take a look at phases 5, 6 and 7 of the guest journey — Entering, Engaging and Exiting.

Continuing the Journey: Anticipating & Arriving - Planwell Meetwell®

By: Maritz Global Events on 03/18/21 11:00

In this next video in our Planwell Meetwell® series, strategic account managers Yurii Land, CMP and Susan Bennett, CASE, CEM take a look at phases 3 and 4 of the guest journey ...

A Lens Into the Attracting & Announcing Phases of the Guest Journey

By: Maritz Global Events on 03/11/21 13:03

As we prepare for the road back to face-to-face events, we took a deep dive into each of the 8 Phases of the Guest Experience™ to provide you with some thought starters on our ...

Exploring the 8 Phases and its Impact on the Future of Events

By: Maritz Global Events on 01/28/21 15:45

As we continue our work through our Planwell Meetwell® strategy, the next video in this series features our market and product innovation leader, Amy Kramer and Greg Bogue, ...