Business Events Blog by Maritz

How to Touch the Core of Your Audience to Design Better Event Experiences

How to Touch the Core of Your Audience to Design Better Event Experiences

By: Maritz Global Events on 3/4/19 14:02

In today’s world, consumers overwhelmingly choose brands, communities and experiences based on shared values and purpose. People want greater connection and seek more substantive ...
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Exploring Life’s Big Questions Beyond Experience Design

Exploring Life’s Big Questions Beyond Experience Design

By: Maritz Global Events on 1/28/19 14:18

Where does experience design go after the extravagant experiences we’ve seen of late? As event concepts continue to blow up the boundaries, many of us are left asking not “What’s ...
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The One Secret to Redesigning Your Event for Fantastic Results

The One Secret to Redesigning Your Event for Fantastic Results

By: Maritz Global Events on 11/6/18 12:33

Planners are fueled by the desire to modernize, transform and push the envelope, leaving an impression that drives continued loyalty toward the brand or organization — one that ...
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How Smarter Questions Drive Bigger and Better Event Improvements

How Smarter Questions Drive Bigger and Better Event Improvements

By: Jamie Murdock on 3/13/18 16:38

Questions bubble up for event professionals all the time, but many go unasked even when they can lead to event improvements...
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This is the Dawning of the Age of... Experience!

This is the Dawning of the Age of... Experience!

By: Greg Bogue on 4/14/16 22:33

Joe Pine and Jim Gilmore ushered in this new age of thinking when they published their book, "The Experience Economy; work is theatre and every business a stage" back in 1999. ...
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