Business Events Blog by Maritz

Getting Burned by Attendee Churn? What It Is and Why it Happens

Without fail, it happens every year. A certain percentage of your conference participants don’t return, don’t renew their association membership. They disappeared. This is ...
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Unleashing Event Innovation Through Hackathons

It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.
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Creative Methods to Generate More Revenue for Your Event

Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital ...
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Are Your Event Surveys Holding Out On You? Do an Onsite Assessment to Find Out.

Event satisfaction is important—no argument there. Failing to achieve it will surely bring about the worst of the worst for your event by undermining your brand as well as your ...
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Look Beyond Kale Chips to the Power of Promoting WellBeing at Events

It happens more often than it should—event attendees return to work tired from nonstop seminars, behind at work from putting everything on hold, disconnected from their lives and ...
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How AACSB Enhanced Experiences Across Multiple Conferences

When AACSB International — The Association to Advance Collegiate Schools of Business — needed to re-imagine their entire events portfolio, they chose to do so through a Design ...
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