Maritz Global Events Blog

Knowing Your Audience is the Only Antidote to Digital Event Fatigue

By: Tim Simpson on 10/07/21 17:29

Earlier this year we ran a survey asking event strategists to rate their and their audience’s digital fatigue. The response was overwhelming … both were feeling quite high ...

COVID-19's Impact and a Look Ahead

By: David Peckinpaugh on 04/16/20 13:37

Our industry and our world have been upended.Years from now when we look back at this time, we will not only remember the negative impact of business and personal ...

eSports 101: Grasping the Phenomenon That’s Disrupting The Events Industry

By: Maritz Global Events on 02/20/20 7:05

Gaming and eSports are two of the fastest-growing segments in the event space. From high fan engagement to unquestionable brand loyalty, gamers are pushing the boundaries of ...