Earlier this year we ran a survey asking event strategists to rate their and their audience’s digital fatigue. The response was overwhelming … both were feeling quite high levels.
Our industry and our world have been upended.Years from now when we look back at this time, we will not only remember the negative impact of business and personal interruptions, ...
Gaming and eSports are two of the fastest-growing segments in the event space. From high fan engagement to unquestionable brand loyalty, gamers are pushing the boundaries of how ...
When it comes to detailed digital persona design, no one does it better than the creative geniuses of the eSports industry. One could argue that many young adults and children ...