Business Events Blog by Maritz

Let’s Connect the Dots on Innovation at IMEX Frankfurt

Are you ready to innovate your events by adding emerging technologies to engage differently with your audiences? For instance, should you add NFTs? Are you ready to embrace Web ...
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NFTs ... I Don't Get It!

Non-fungible tokens (NFTs) are one of the fastest-growing sectors in Web 3.0 and Blockchain. But what the heck are they and how might we use them in our industry? In simple terms, ...
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A Primer on PCI DSS: The Standard for Credit Card Processing

Payment Card Industry Data Security Standard (PCI DSS) is a global credit card processing standard that is designed for one purpose only – to ensure your guests' payment data ...
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Lead Retrieval for Exhibitors: Strategies for Trade Show Success

One of the best tips we can give would be to make lead retrieval for exhibitors a priority in the first place.
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Are Exhibitors Abandoning Trade Show Lead Retrieval?

When it comes to trade show lead retrieval, lots of exhibitors have decided to exercise an abundance of caution and not initiate a strategy. They're letting valuable sales leads ...
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How Facial Recognition is Disrupting the Event Industry - Why Your Face is the New Name Badge

Facial recognition technology is growing in popularity across many industries. From unlocking your car to unlocking your phone, facial recognition is becoming a very real ...
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