In this next video in our Planwell Meetwell® series, strategic account managers Yurii Land, CMP and Susan Bennett, CASE, CEM take a look at phases 3 and 4 of the guest journey — Anticipating and Arriving.
As we all know, experiences are so much more than the moment itself. The way we build in our minds what an event experience will be like and the process we go through to get to the destination -- whether digital, hybrid or face-to-face -- all help build that overall experience.
In this segment, Yurii and Susan share some insights, best practices and tools around these next phases as well as give a few examples from some of the first in-person events of 2021.
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