Business Events Blog by Maritz

Our Experts Review 2019’s Top Trends in Event Strategy and What to Watch for in 2020 and Beyond

A lot has happened over the past year. In fact, amidst all the political, social and technological goings-on, you may have missed the biggest and boldest shifts in event design ...
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Getting Burned by Attendee Churn? What It Is and Why it Happens

Without fail, it happens every year. A certain percentage of your conference participants don’t return, don’t renew their association membership. They disappeared. This is ...
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Unleashing Event Innovation Through Hackathons

It’s no longer a secret: hackathons are quickly becoming utilized to generate new ideas and spark event innovation across the industry.
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Creative Methods to Generate More Revenue for Your Event

Do you need to find new sources of income for your events? While sponsorships have been prevalent for a long time, there are other ways to generate more revenue, including digital ...
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Are Your Event Surveys Holding Out On You? Do an Onsite Assessment to Find Out.

Event satisfaction is important—no argument there. Failing to achieve it will surely bring about the worst of the worst for your event by undermining your brand as well as your ...
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Transitioning Digital Persona Design to Real-World Events

When it comes to detailed digital persona design, no one does it better than the creative geniuses of the eSports industry. One could argue that many young adults and children ...
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