As event designers, we are always imagining new ways to harness our audience’s attention and make their experience a memorable one. But every year, the pressure to be bigger and better than the previous year seems to grow.
David Peckinpaugh spoke at Experient’s “Change Agents”-themed conference earlier this year on how design is fundamental to what we do in our industry and shares his views on:
- How planners are embracing experience design;
- How the events industry could change going forward and how event strategists can prepare for that; and
- The evolution of intentional design thinking at Maritz Global Events, and how we bring our practice to life through our design lab process.
Click below to watch the video.